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Our story fashion
*A Fragrant Legacy Since 1911*
Born in Kannauj — The Soul of Indian Perfumery
For over a century, we’ve been bottling the soul of India — drop by drop. Since 1911, our family has been dedicated to the ancient art of Attar making, carrying forward a legacy steeped in purity, tradition, and timeless aroma.
Our Mission
Your Style is Our Inspiration
Based in Kannauj, the mystical city known as “India’s Grasse”, our attars are hand-crafted using traditional deg-bhapka distillation — a method as old as history itself. No alcohol. No chemicals. Just nature, patience, and generations of wisdom.
And if you look closely at our logo, you’ll see more than just a perfume bottle — "you’ll find the divine silhouette of Lord Ganesha, a blessing we carry in every bottle."
At our core is a simple belief:
Perfume should be pure. And purity, for us, is tradition.
